Cosmetics advertising

My most recent assignment involved creating two bus shelter posters for a cosmetics product, there were other options I could have selected from the brief and originally I had decided to work on a mobile phone network campaign. After sharing some of my ideas which I thought were a good starting point, the feedback I got wasnt so positive...

It was then I decided to switch my idea and work on the cosmetics campaign, I had this idea about organic makeup and I wanted to apply the makeup to flowers. I researched the market and found lots of reference to flowers and products shown alongside them but nothing that showed the makeup applied to the flowers, as I had changed my idea at a late stage and so close to the deadline I quickly started with some test shoots and experimented with my idea.

The first test proved that it was going to be difficult to dress the flowers and actually make them look nice and not like they've been coloured in by some 4 year old with a set of crayons, I talked my housemate into helping me and we spent the night experimenting with the makeup and came to the conclusion that seeing the nail polish dripping out of the flower was the most effective.

 

 

I chose the daffodil as it represented spring time and my campaign was to promote a new spring collection, the difficulty I had with the nail polish campaign was that it didnt work as a package. The nail polish was bright and colourful and I couldn't find an organic range to match that style, this meant that the flower only represented spring and not the organic product. The bright coloured range also would be marketed to a younger audience who wouldn't necesserilly be interested in this kind of imagery.

I then decided to use the ideas I had from another test shoot using botanical bath oils, this approach made much more sense and the campaign worked much better. These are the two posters I submitted, I feel that in the end my final images were a some what watered down version of what I had imagined from the start however this is where my idea develop and working process lead me.